Question

"Logansteno: Bought a VW?" (logansteno) 07/16/2014 at 18:37 • Filed to: None

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Why don't high-end manufacturers (Ferrari, Rolls-Royce, Bentley) have prices on their configurator?

I'm always curious to see what my configuration for a Ferrari would cost, but I can never find out.

I guess if I have to ask, it's too expensive.

Saracen > Logansteno: Bought a VW? 07/16/2014 at 18:39

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"I guess if I have to ask, it's too expensive."

That is exactly why.

And it's also why the whole "for the money" arguments become pointless at those price points. Clientele with that much money to throw away really don't care how much their toys cost.

Brian Silvestro > Logansteno: Bought a VW? 07/16/2014 at 18:39

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Also, why don't they make commercials?

Textured Soy Protein > Logansteno: Bought a VW? 07/16/2014 at 18:40

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Because if you have to ask the price, you can't afford it.

Dwhite - Powered by Caffeine, Daft Punk, and Corgis > Logansteno: Bought a VW? 07/16/2014 at 18:41

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I'd have to assume with such high market vehicles its important to get every legitimate potential customer into your showroom.

z06 > Logansteno: Bought a VW? 07/16/2014 at 18:41

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sounds like you answered your own question

Logansteno: Bought a VW? > Dwhite - Powered by Caffeine, Daft Punk, and Corgis 07/16/2014 at 18:42

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True. Go to dealer for pricing, drive out with 458 Italia.

ttyymmnn > Logansteno: Bought a VW? 07/16/2014 at 18:43

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I guess if I have to ask, it's too expensive.

Answered your own question.

Textured Soy Protein > Brian Silvestro 07/16/2014 at 18:45

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Because they don't need to.

Except for Maserati, apparently. But they're cheaper anyway.

Brian Silvestro > Textured Soy Protein 07/16/2014 at 18:51

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Well, now they are.

And a little publicity couldn't hurt Aston right about now.

mcseanerson > Logansteno: Bought a VW? 07/16/2014 at 18:55

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Like everyone else is saying if you have to ask you can't afford it. Also 1/5 of all exotics are leases.

sm70- why not Duesenberg? > Logansteno: Bought a VW? 07/16/2014 at 21:15

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You got it right. If you have to ask, you can't afford it. Like JP Morgan said

Manuél Ferrari > Logansteno: Bought a VW? 07/17/2014 at 01:17

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I honestly think that they're just lazy.

Why bother with all the software dev if people will come buy the car anyways?

I've played around with the Ferrari website a lot and it's AWFUL.

It's not just the lack of the configurator. It's also very slow, crashes a lot, and requires Flash. It's like the whole site is stuck in 2004.

Their website dev budget is probably tiny because they don't give a crap about it.